The Information Overload Problem
Today marks the third annual celebration of Information Overload Awareness Day. Believe it or not, there are no parades in the streets, no displays commemorating the event in the greeting card section of national stores and, sadly, no closed offices granting relief to overwhelmed office warriors. It’s highly unlikely that many of the knowledge workers suffering under a deluge of emails and digital information even know that such a day exists.
But the problem, although often difficult to quantify or articulate, is real. It exists for the vast majority of us dealing in the information trade, and exacts significant pain across both large multinational corporations and small businesses. According to Basex, the average knowledge worker receives 93 emails per day, with information overload ultimately costing the U.S. economy almost $1 trillion. A 2009 report from Deloitte, which we covered here, estimated daily sent messages at an average of more than 160 per worker. IDC’s extensive research shows an average of 13 hours per week spent managing email and a whopping 9 hours per week just searching through information.
So what is the solution? We’ve spent the last 8 years at X1 addressing this issue, and all we can say with certainty is that there are no silver bullets. While we’ve advocated hoarding digital information, it is difficult to argue with the core recommendation from Basex on Information Overload Day: we should all take more care in reading and responding to email. Today’s professionals too often breeze through detailed correspondence without taking the necessary time to understand the details and, perhaps more importantly, reflect on the appropriate response.
Our work at X1 has repeatedly pointed to a problem with us, as individuals, recreating work. In other words, the best answer to a contract dispute, customer issue, or engineering dilemma often exists within our own inbox. We depend so heavily on digital communications to solve our problems that we often forget that we’ve solved these same problems before – repeatedly. Unfortunately, we don’t have total recall – the human brain, while an amazing machine, is not perfect. There is an incredible amount of intellectual capital, reflecting massive labor costs, lying dormant in email inboxes, antiquated file structures, and shared repositories.
So today, on the day celebrating both our dependence on digital information and the agony it causes us, we advocate the following in our continual quest to improve productivity: we should all take care to produce less trivial information while simultaneously recognizing the valuable treasure trove of information that already exists, often ready to be rediscovered in just a few key strokes.

